We’ve put together a marketing checklist to guide you through each step leading up to, during, and after your event.
Day -7: One Week Before Your Event
Social Media Teaser: Start generating buzz by posting a teaser about your event on your social media channels.
Email Teaser: Send a short email teaser to your subscriber list, giving them a sneak peek of what to expect during the event.
Day -6: Six Days Before Your Event
Email + SMS Campaign: Reach out to your audience via email and SMS, providing more details about the event and highlighting special offers or exclusive products.
Social Media Info Post: Post on your social media with clear details about the time, date, and key features of your event.
Day -5: Five Days Before Your Event
Story Promotion: Share a story across social channels to engage your followers and keep the event top-of-mind.
Paid Promotion: Set up paid ads targeting your audience on relevant platforms to drive attendance.
Day -4 to Day -2: Four to Two Days Before Your Event
CRM Campaigns: Use your CRM to send targeted messages to segments of your audience, reminding them about the event.
Social Posts: Post on social media to keep the momentum going, sharing why they should attend and highlighting key event features.
Day -1: One Day Before Your Event
CRM + Paid Promotion: Ensure your audience doesn’t miss out by sending a final reminder through your CRM, and boost your event visibility with last-minute paid promotions.
The Day of the Event
SMS Reminder: Send an SMS reminder just before the event begins to encourage last-minute attendees.
Post Info: Create posts with live updates during the event to engage those who are attending and encourage others to join.
Post Brand: Share branded content or partner shout-outs as the event unfolds.
Day +1: After the Event
Post-Event Follow-Up: Send a thank you email and SMS to attendees, summarizing the event, sharing special offers, and inviting them to watch any replays or purchase featured products.
This checklist will help you stay on track and drive maximum engagement for your live event. If you need any assistance in setting up these marketing activities, feel free to reach out to us!
Best of luck with your event!