You've set up your event. Now let's make sure people actually show up. Promotion doesn't have to be complicated. Here's a simple, practical checklist to get eyeballs on your live and turn viewers into buyers.

Don't wait until the day of the event. Build anticipation by sharing short clips, photos, or a quick "something's coming" post across your social channels. Instagram Stories, TikTok, and Facebook are great for this. Add a countdown sticker so followers can save a reminder right from the post.

Email is still one of the most effective ways to drive attendance. Send an initial announcement 5–7 days out, and a reminder the day before or the morning of the event. Keep it short: what's happening, when, and why they shouldn't miss it.

Offer something exclusive: a special discount or early access only for people who register or tune in. People are far more likely to show up when there's a reward for doing so.

If you have a contact list, a quick message on WhatsApp or by SMS the day of the event can make a huge difference in attendance. Keep it casual and direct, something like "Hey! We're going live today at 6pm. Exclusive deals, limited stock. Join here: [link]" works great.

Your own website is prime real estate: anyone who visits it before your event is already interested in your brand, so make sure they know the live is coming.

With Terrific, you can embed your live session directly on any page of your site: either as a floating pop-up or inline within the page itself. That means viewers don't have to go anywhere else to watch and shop; the experience lives right where they already are.

You can set it to appear before, during, and after the session ends, so latecomers still get to see it. To set it up, go to Sessions → Embedded Sessions in your Terrific admin panel and follow this guide.

You don't need a celebrity. A micro-influencer, a brand ambassador, or even a complementary brand can help you reach new audiences that are already warm. Ask them to share a teaser story, co-host a segment, or simply mention your event to their followers.

Create one hashtag for the event and use it consistently across all your channels: posts, stories, emails, and your event page. Ask your partners and influencers to use it too. It makes your content easy to find, builds a sense of community around the event, and gives you a simple way to track how much organic buzz you're generating.

You don't need a big ad budget. Boosting a post on Instagram or running a targeted Facebook ad for just $20–50 in the days leading up to the event can significantly increase your reach. Focus your targeting on people similar to your existing customers (lookalike audiences work well here).
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If you're on TikTok, a short organic video teasing the event can go a long way: the algorithm rewards timely, engaging content.

The fewer clicks to register, the more people will do it. Offer a clear, single link that takes people straight to registration or the event page. Enable calendar reminders and, if possible, SMS or email notifications so people get a nudge right before you go live.

You can use our Customized pop-up feature to collect emails or registrations directly inside the session (on entrance or after the live ends) without sending people to a separate form.

Announce that certain deals, bundles, or items are only available during the live event... and mean it. Scarcity and time limits are powerful motivators. You can tease a "mystery deal" to be revealed live, which also keeps people watching longer.

Show a quick clip of your setup, a product you're about to feature, or even a "rehearsal moment." People love seeing what goes on behind the camera — it makes your event feel real and worth joining. Post this the day of the event to catch last-minute viewers.

Your content doesn't have to die when the stream ends. Edit your best moments into short clips and share them on social media. Write a quick recap post or email with highlights and any remaining stock. This helps you reach people who missed the live and primes them for your next event.

And here's something easy to overlook: your embedded session can keep playing on your website even after you've gone offline. In Terrific, just turn on "Always keep available after session ends" when setting up your embed; that way, anyone who lands on your site later can still watch the full session and shop from it.

Promotion doesn't have to be overwhelming. Start early, use the channels you already have, and let Terrific do the heavy lifting on your site. Even implementing just a few of these steps consistently will make a noticeable difference in attendance and sales over time.
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Not sure where to start? Go with the checklist above: it covers everything in order, from your first teaser post to what happens after the stream ends.