Live shopping is not just about showcasing products; it’s about creating immersive, real-time connections with your audience. This calendar is designed to guide you through key events and themes from October onwards, with tailored strategies for live shopping events and shoppable videos that will help maximize sales, enhance customer loyalty, and make the most of the peak shopping season. Here's how you can align your live shopping events with major eCommerce moments for the rest of the year:
October 2024: Halloween Sales Drive & Pre-BFCM Prep
Revenue Focus:
Live Shopping Theme: Host Halloween-themed live shopping events with interactive elements like costume contests, spooky makeup tutorials, or themed product demos to drive excitement and engagement.
Shoppable Content: Create shoppable videos featuring Halloween products, such as costumes, decorations, and themed snacks. Highlight limited-time offers and exclusive discounts available only during live sessions.
Operations Focus:
Pre-BFCM Strategy: Start early promotions for Black Friday/Cyber Monday during live events. Tease upcoming deals and encourage viewers to sign up for notifications about exclusive offers.
Engagement Tactics: Use polls, Q&A sessions, and giveaways during live events to keep audiences engaged and create a sense of community around your brand.
Key Dates:
Oct 5 - World Teachers’ Day: Host a live event highlighting gift ideas for teachers with exclusive discounts.
Oct 31 - Halloween: Turn your live shopping session into a spooky celebration with exclusive “Scary Fast Delivery” offers and themed giveaways.
November 2024: Black Friday & Cyber Monday Preparations
Revenue Focus:
Live Shopping Theme: Build up to Black Friday/Cyber Monday with a countdown series of live events featuring daily deals, limited-time discounts, and flash sales exclusive to live viewers.
Exclusive Offers: Reveal “viewers-only” deals during live events to create a sense of urgency and reward audience participation. Highlight special bundles and holiday gift sets.
Operations Focus:
Customer Engagement: Use shoppable videos to provide previews of BFCM deals, driving anticipation and encouraging early interest. Offer exclusive early access to loyal customers through private live shopping events.
Shipping Experience: Communicate shipping deadlines during live sessions, and highlight express shipping options to ensure timely delivery for holiday shoppers.
Key Dates:
Nov 11 - Singles Day: Celebrate self-care and self-gifting with live events featuring special discounts on personal care and lifestyle products.
Nov 29 - Black Friday: Host dynamic, fast-paced live events throughout the day, revealing new deals every hour and encouraging immediate purchases.
December 2024: Holiday Sales Surge & Last-Minute Shopping
Revenue Focus:
Holiday-Themed Live Shopping: Host a series of holiday gift guide events showcasing curated bundles and last-minute shopping options. Encourage viewers to ask questions and get personalized recommendations in real-time.
Personalized Experience: Engage with your audience by offering customized gift suggestions during live events, enhancing the shopping experience and making it more interactive.
Operations Focus:
Urgency Promotions: Use live events to highlight the urgency of last-minute shopping. Promote exclusive deals with guaranteed holiday delivery to capture the attention of late buyers.
Live Customer Support: Offer real-time customer support during live sessions, addressing shipping concerns and helping with product selection.
Key Dates:
Dec 14 - National Free Shipping Day: Offer exclusive free shipping promotions during live events, driving participation and boosting conversion rates.
Dec 21 - Super Saturday: Host a high-energy live shopping event focused on last-minute shoppers, with express delivery options and special holiday discounts.
January 2025: New Year, New You
Revenue Focus:
Live Resolutions Events: Start the year with “New Year, New You” themed live shopping sessions, highlighting products that align with popular New Year’s resolutions like fitness gear, wellness items, and organizational tools.
Subscription Offers: Promote subscription boxes and services during live events as a way to encourage ongoing customer engagement and repeat purchases.
Operations Focus:
Customer Insights: Use live Q&A sessions to gather feedback on customer goals for the new year, informing your future product selections and event themes.
Personalized Promotions: Highlight new trends and “Top Picks for 2025” during live events, tailored to the preferences of your audience.
Key Dates:
Jan 13 - National Sticker Day: Reward viewers with exclusive branded stickers or other small gifts during live events as a fun and memorable touch.
Jan 24 - National Compliment Day: Create a feel-good live event centered on positive affirmations, customer shout-outs, and surprise giveaways to boost brand loyalty.
This calendar focuses on integrating Terrific’s live shopping capabilities with key seasonal events, driving engagement, sales, and creating a vibrant, interactive shopping experience for your audience.