This comprehensive analytics dashboard is designed to provide you with detailed insights into your live shopping sessions, helping you make data-driven decisions to enhance your customer engagement and boost your sales.
It is available in real-time, allowing you to access relevant data before, during, and after live events. You can also choose to view metrics specifically for the pre-event, during the event, and post-event periods.
Here's a breakdown of the key metrics and how you can use them effectively.
Top Part of the Dashboard
| Metric | explanation | calculation type | isFiltered |
1.1 | open carts | The total number of carts opened at all stages of the session. | Total for all states | yes |
1.2 | Items in Open Carts | Total number of products in all opened carts | Total for all states | yes |
1.3 | Open Carts Value | Total value of products across all opened carts | Total for all states | yes |
1.4 | Overall Clicks to Checkout | Total number of times users checked out. This includes multiple checkouts from the same user | Per specified state | yes |
1.5 | Overall Cart to Checkout
| Total Checkouts / opened carts | Total for all states | yes |
1.6 | virality rate | unique active users who joined via shared link / unique active users | Per specified state | yes |
1.7 | likes | Number of unique users who clicked the like button during a session. Each user can click the like button only once per session. | Per specified state | yes |
1.8 | shares | The number of unique products and session links that were created. | Per specified state | no |
1.9 | Engagement Rate | uniqueEngagedUsers / uniqueActiveUsers | Accumulative for all states | yes |
1.10 | Live viewers |
Pre-session: The value is "N/A" as the broadcast has not yet started. Live: Number of unique users currently watching the broadcast. The system monitors and updates the value every 30 seconds. Post-session: The value is "N/A" as the broadcast has concluded. Total: will not be presented
| Pre-session; Live; | yes |
1.10.1 | Unique Live Viewers | Total: Count of all unique users who watched the live broadcast. | Total State | yes |
1.11 | Max viewers | Pre-session: The value is "N/A" as the broadcast has not yet started. Live: The system periodically checks the number of viewers currently watching the broadcast. If the current number of viewers is greater than the previously recorded number, the metric is updated. Post-session: The value is "N/A" as the broadcast has concluded. Total: max viewers during the live session. | Per specified state | yes |
1.12 | Total Active Viewers | Total number of unique users who meet the criteria for being active. | Per specified state | yes |
Conversion Funnel
| Metric | explanation | calculation type | isFiltered |
2.1 | Total viewers | Total unique users who watched the session on all stages | Total for all states | yes |
2.2 | Engaged Users | Total unique engaged users | Total for all states | yes |
2.3 | Total Carts Opened | Total unique users who added an item to the cart (open cart) | Total for all states | yes |
2.4 | Checkout | Total unique users that checked out | Total for all states | yes |
Top Influencer Users
| analytic | explanation | calculation type | isFiltered |
3.1 | User | A user can be a viewer, host, admin, or super admin This column shows the user ID and email (if not null) | Total for all states | no |
3.2 | Shares | Amount of unique links the user has generated | Total for all states | no |
3.3 | Referred Users | How many unique users entered the session using the shared link | Total for all states | yes |
3.4 | Clicked To Checkout | Amount of checkouts of the referred users | Total for all states | yes |
Traffic Sources
| analytic | explanation | calculation type | isFiltered |
4.1 | Pie Plot | Percentage of users joined the session through a specific source | Total for all states | yes |
4.2 | Legend | Total unique users who enter through the source | Total for all states | yes |
Item Performance
| analytic | explanation | calculation type | isFiltered |
5.1 | View | Number of unique users viewed the product per the specific state | Per specified state | yes |
5.2 | Add | Number of times the product was added to cart | Per specified state | yes |
5.3 | Checkout | Number of product checkouts | Per specified state | yes |
Using This Data
The metrics provided in the Terrific Analytics Dashboard give you a detailed understanding of how your live shopping sessions are performing. Use this data to:
Optimize Engagement: Focus on increasing engagement rates by adding interactive elements such as polls or Q&A sessions.
Enhance Conversion Rates: Identify and eliminate barriers in the checkout process to reduce cart abandonment.
Expand Reach: Utilize the virality rate and shares data to understand how your content is being shared and how you can amplify this effect.
Target Influential Users: Leverage the data on top influencer users to identify and reward key promoters of your content.
By regularly monitoring these metrics, you can continuously improve your live shopping events, drive higher engagement, and boost sales on the Terrific platform.
If you have any questions or need further assistance, please don’t hesitate to contact our support team.