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How to Set Up Discounts for Your Live Session

How to offer session-wide, step-based, and item-specific discounts based on viewer milestones

Discounts are one of the most effective tools to drive engagement and sales during a live session. Terrific gives you three ways to offer them: each designed for a different goal. Pick the one that fits your strategy, or combine them across sessions.

The three discount types:

  • General Discount. A store-wide deal, active for everyone from the moment they join

  • Discount Steps. Deals that unlock as your viewer count grows, rewarding your audience for sharing

  • Item-Based Discounts. Product-specific offers, with optional viewer thresholds per item

Before you start

Make sure your Live Session is already created. To add item-based discounts, your products need to be added to the session first.

To get to discounts follow the next path: Sessions > Session Details > Discounts tab:

Option 1. General Discount

Best for: encouraging browsing and purchases from the very start of your session.

1. In the Discounts tab, General Discount will already be selected:

2. Choose your format: Percentage or Fixed Amount:

3. Enter your discount value (replace the default 0):

4. Give it a Coupon Code: this is what your customers will use at checkout

5. Click Save Session:

Option 2. Discount Steps

Best for: motivating your audience to share the session link and grow your viewership in real time.

1. In the Discounts tab, select Discount Steps:

2. Choose your format: Percentage or Fixed Amount

3. For each tier, set:

  • The viewer count needed to unlock it

  • The discount value

  • A Coupon Code

4. Add as many tiers as you want. click Add 10 More Rows if you need more space:

5. Click Save Session:

The idea: as more people join, better deals unlock. Viewers have a reason to spread the word.

Option 3. Item-Based Discounts

Best for: spotlighting specific products with tailored offers, with or without a viewer milestone.

1. In the Discounts tab, select Item Discount Steps:

2. Choose your format: Percentage or Fixed Amount

3. For each row, select:

  • The viewer count to trigger the discount (set to 0 if you want it active immediately)

  • The discount value

  • A Coupon Code

  • The product from the Item dropdown

4. Add rows for more products or additional tiers on the same item: click Add 5 More Rows as needed

5. Click Save Session:

⚠️ One essential step before going live

Terrific does not automatically push discounts to your store. You need to manually create the same coupon codes in your e-commerce platform (Shopify, WooCommerce, etc.) with the exact same amounts and codes you entered in Terrific. If this step is skipped, customers won't be able to apply the discount at checkout.

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